May 11, 2012 at 03:00 AM EDT
Mr Sportsbook's Social Media Marketing Campaign Pays Off for Fans
ESSEX, ENGLAND, May 11, 2012 /24-7PressRelease/ -- MrSportsbook's Facebook promotional campaign has paid out GBP3,526 to fans of the site after a weekly accumulator bet won.
The Facebook campaign asked visitors to the site to like the MrSportsbook Facebook Page and a promotional post that featured the week's accumulator bet. Each week MrSportsbook chooses an accumulator bet taken from the top four European Leagues using a Bet365 Euro Soccer Bonus with the winnings split between those who have liked the Page and the Post. This week the 10-fold GBP5 accumulator bet paid out at 440/1.
Free to enter the promotion was running for its ninth week and this was the first time the bet had paid out. The Facebook acquisition and engagement campaign had delivered encouraging results with between 5% and 10% of fans liking the individual post each week.
The promotion takes advantage of an offer from online sportsbook Bet365. They run the "Euro Soccer Bonus" on the top four European soccer leagues (English Premier League, Spanish Primera BBVA, German Bundesliga and the Italian Serie A). They offer a scaled bonus system on accumulators with the winning total of GBP3,526 including a 60% bonus worth over GBP1,300.
MrSportsbook's Nick Stuart commented:
"We are all delighted to bring this payout to our Facebook Fans. We love hearing from our fans so this was a great way to reward them."
All the results had come off heading into Monday's final game between Blackburn and Wigan, with Mr Sportsbook needing a Wigan win to scoop the accumulator. An 87th minute winner from Antolin Alcaraz ensured that the 440/1 bet came home.
Mr Sportsbook has come close before: calling seven out of ten results last week, after picking nine out of fourteen the previous week.
MrSportsbook will be running the same promotion for the weekend of 12th and 13th May with fans needing to like the promotional post to be in with a chance of a share of the winnings.
Mr Sportsbook is an online sports betting affiliate portal offering consumer advice, free sports bets and sportsbook promotions. Providing up to date sports betting information for the casual sports bettor and the professional alike. Visit www.mrsportsbook.com for more information.
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